AND HERE'S THE PITCH!

This weekend I attended the annual SCBWI Carolinas Fall Conference. I learned lots of amazing things and came away with a head full of new knowledge and a muse loaded with ideas. But there is one thing that has been nagging at me and I thought I’d like to share.

The amazingly talented marketing guru and writer, Shelli Johannes-Wells hosted a workshop Sunday morning called DON’T BE AFRAID OF THE M WORD. It was a very insightful lesson on the ins and outs of branding for authors. One thing she said that stuck with me was, “Know your pitch!” She said most people tend to zone out after the first ten words!

Wow, really? It got me thinking about the pitch for my novel, BLOOD TIES. This is my next “big” work. This is the piece of heart and soul that I hope to catch an agent with. And until Sunday, I wasn’t worried about my pitch. I had it. It was done. Heck you may have read it here on my blog. It was short (45 words), it was simple and to the point. So what was the problem? It didn’t seem natural. Shelli said your pitch should simply start like this: “My book is about. . .”

Instead, mine was more formal. It read much like a book flap or query letter. Take a gander:

His Dad is in jail, his mother is an alcoholic and his little brother is a pint-sized Goth freak. Life isn’t easy for Talon Cooley,
so when Dad calls from prison looking for another hand-out to save his worthless life, what's a guy to do?

Not bad. I mean, it didn’t suck and you got the gist. My problem was that it didn’t flow easily in conversation. If someone says to me, “So, what’s your book about?” I will look like a total dork if I suddenly turn on my James Earl Jones narrator voice and spout the above pitch. So I decided to make it more personal, more easily accessible and likely to hold up in conversation. Here’s my attempt:

My book is about . . . a teenage boy stuck in the shadow of his father’s jailhouse rep. So when neighborhood pets start
disappearing and an arson roams the area, fingers automatically point toward “that Cooey boy.” Talon’s struggle to clear
his name initiates a risky game with a dangerous drug dealer and leads to a discovery that just might give him a new outlook
on the man he calls Dad.

Whew! It went from 45 to 72 words. I’ve heard a pitch should never go above 150-200 words and I’ve managed to stay below that. Although it would never fit on Twitter. Does it still need work? Hell yeah. But my novel is still a work in progress and I’m thinking I might have a better handle on it once it is complete. In the meantime, It’ll still be rolling around my brain looking for improvement.

Now let’s talk about you. How’s your pitch? Is it formal like mine or can you tell me about it in casual conversation? Do you know it by heart? Will it fit on Twitter? (There are agents/editors who sometimes take pitches there and also sponsor contests.)

Let’s see what you’ve got. Pretend I’m Joan Q. Editor. We’re together at a social gathering and I look at you point blank and say, “So, what’s your book about?”

Share your best pitch in the comments section below.